Headlines
Sharing is Caring: A&W Pay-it-forward Meal brings Canadians together
News release Facts
- A Pay-it-forward Meal campaign launched by A&W to help underprivileged communities to embrace and expand Canadians’ kindness tradition that can bring Canadians together.
- Customers can pay in advance for a meal at some selected A&W restaurants. The payment will be marked by sticky notes and put on the wall in the stores. If someone cannot afford a meal at A&W, they can get one sticky note to pay for a meal.
- A&W will launch the campaign in December, 2018 to spread the sharing spirit of Christmas.
Quotes
- “ We wish everyone who visit A&W restaurants will have a joyful time during Christmas, regardless of your background.” said Susan Senecal, the A&W CEO.
- “Two per cent of the population lives below the poverty line,” said Barmil Mallhi, first UFA graduate, A&W. “A&W wants to take the lead in reducing those statistics to create a brighter future.”
Media Kit Components
- Fact Sheet: What you need to know about A&W’s Pay-it-forward Meal
- Backgrounder: An insider of the A&W Pay-it-forward campaign – An inspiring story
- Photo Gallery: A&W photo gallery
Multimedia Links
- Twitter: Twitter.com/AWCanada
- Facebook:Facebook.com/AWCanada
- Instagram:Instagram.com/AWCanada
- YouTube: A&W channel
Corporate Information
Established in 1956, A&W is the drive-in Canadian-based first restaurant. A&W has been famous for its beef burgers along with onion rings and Root Beer which are made from organic ingredients. Starting in Winnipeg, A&W has now more than 850 restaurants in Canada. For more information, please visit aw.ca.
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